Kitchen in Columbia, MD

Real Estate Photography and Copyright Law

How familiar are you with real estate photography and copyright law? Earlier in 2017, a photographer successfully sued an internet entrepreneur.  Why was the internet entrepreneur sued? Well, when entrepreneur Dan decided to use a photo that he found by searching Google Images, he didn’t request permission to use the photo from the owner of the photograph first. Most of …

Video

Can video help agents in the Baltimore area get more listings? Yes!

Using video can help real estate agents in the Baltimore area get more listings! Yes, it’s absolutely true! Video is being given priority in Google searches, Facebook, Twitter, and Instagram – it’s the perfect tool for realtors. It doesn’t make sense for realtors not to use video for content creation and to promote listings.  As mentioned… In this video, an …

Why do you need a Real Estate Photographer?

This is a fair question, given that today a realtor or homeowner could take their own photos and save a few hundred dollars.  Not long ago, do-it-yourself (DIY) real estate photos were the norm and accepted.  However, in today’s market you can’t get away with doing it yourself. Basically, it comes down to the fact that today’s buyers (and sellers) …

Staging a Home for Real Estate Photography

In today’s real estate market, the visual elements of a marketing campaign are more important than ever.  Knowing this, how do you sell a home in today’s market? White Orchid, a staging company, has some good things to say about this: According to owner John Matthews: I think this is really important.  If you’ve requested a professional photographer to take …

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Real Estate Photography is an Investment

When professional real estate photography is of a high quality, then it is no longer an expense.  It’s no longer just money being spent, but an investment that is almost guaranteed to generate a return in terms of a higher sales price for a property. How could that be? I should probably correct that and say good marketing is an investment, …

Real Estate Agents in the Baltimore Area who do this are Worth Every Penny

When it comes to commission, real estate agents in the Baltimore Area often need to justify their fee to the potential seller during the listing appointment. Peter Lorimer, a real estate agent, has some great advice for agents when it comes to why they are worth every penny of their commission. According to Peter – In other words, a professional …

real estate technology

The Benefits of Technology in Real Estate Sales

When it comes to real estate marketing, homeowners and real estate agents now have the ability to select various types of technology to assist them in the marketing of a home.  Today’s technology really helps to achieve the best outcome for both buyers and sellers, since sellers have the ability to show what their home is really like, and buyers …

virtual reality

3D Virtual Reality in the Baltimore Area: Our Solution

In our last post, we talked about 3D Virtual Reality Tours in the Baltimore area.  These 3D Virtual Reality (VR) Tours are quickly gaining ground in the Baltimore Metro Region.  Just as quickly, a variety of companies have sprung up to offer different formats for the creation and viewing of these tours. At Charm City Virtual Tours, we spent several …

Virtual Reality: The New Open House in the Baltimore Area?

Virtual reality in the Baltimore area is growing. Like most things, some people love it, while others hate it. Those who love it find it a great way to view an entire property and see the layout, without needing to leave the comfort of their own home.  In the Baltimore Metro Area, where many buyers are from out of town, …