real estate photographer

Hiring the Right Photographer for the Job

The Boston Globe recently published an article titled, “Advice on taking knockout real estate photos from a Pulitzer-winning photographer” about how to photograph a real estate listing.  The author is Stan Grossfeld, a Pulitzer Prize winning photographer in photojournalism. In his article, Stan talks about many things that homeowners do at an open house to appeal to potential buyers. He …

photo checklist for sellers

Preparing for Real Estate Photography in the Baltimore/DC Area

In the Baltimore/DC Metro area the spring market is in full bloom!  Sellers have been busy since the beginning of the year getting their homes ready for market.  A lot of agents work very closely with their sellers, making sure that things are taken care of in order to make a great first impression to potential buyers.  They go through …

baltimore md living room

How to Get a Higher Sale Price When Selling a Home in the Baltimore Area

Real estate coach, Tom Panos, was interviewed on Sky News in Australia about factors which affect the price of a home sale but his points are relevant for the Baltimore area as well. With 51% of  buyers beginning their home search online (National Association of Realtors), Tom is correct in saying that the online marketing determines whether or not buyers …

photography

Why is Real Estate Photography so Expensive?

We hear it asked fairly frequently, “Why is real estate photography so expensive?  All you have to do is push the button!”  As professional photographers, some days we all wish it were that easy.  Let’s take a brief look at just what goes into a “typical” real estate shoot: So the next time you might wonder why your photographer’s prices …

Columbia MD vacant room

How Can Virtual Staging Help Sell a Property?

What, exactly, is virtual staging? As defined by Wikipedia, it is a type of home staging which is created through the use of graphic editors.  In other words, furniture and accessory pieces are created in a specific program and then those pieces are inserted into a photograph.  These items may consist of tables, chairs, sofas, rugs, plants, artwork, bedroom sets, patio …

Reisterstown Md main exterior with snow

Snow? Bah Humbug!

Snow? Rain? It happens and sometimes unexpectedly.  Today was one of those days.  The photoshoot was scheduled for first thing in the morning and we were hoping to beat the snow/rain and then snow that was forecast.  No such luck – before backing out of the driveway the rain turned to snow.  So what’s an architectural/real estate photographer to do? …

Halethorpe MD Living Room

The Importance of Photography as a part of Branding

Photography is but a small part of branding for any real estate agent.  What is meant by ‘branding’?  According to the Small Business Encyclopedia at entrepreneur.com: “Simply put, your brand is your promise to your customer.  It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors.  Your brand …

Upperco MD Exterior

Transparency and Real Estate Sales

Yesterday I had an interesting (and thought provoking) conversation with one of my clients about transparency in real estate marketing and how it can affect home sales.  I had recently photographed a listing for her and she took the time to provide me with some of the backstory… Her clients (the sellers) had purchased the home just a few months …

fireworks

2017 – Are You Ready?

2017 is starting off with a bang at Charm City Virtual Tours! We began our business in the fall of 2008 – just as the housing market was crashing around us! Since then we’ve photographed thousands of properties – residential real estate, commercial real estate, and those things in-between. It doesn’t look like this year will be an exception, and …