Reisterstown Md main exterior with snow

Snow? Bah Humbug!

Snow? Rain? It happens and sometimes unexpectedly.  Today was one of those days.  The photoshoot was scheduled for first thing in the morning and we were hoping to beat the snow/rain and then snow that was forecast.  No such luck – before backing out of the driveway the rain turned to snow.  So what’s an architectural/real estate photographer to do? …

Halethorpe MD Living Room

The Importance of Photography as a part of Branding

Photography is but a small part of branding for any real estate agent.  What is meant by ‘branding’?  According to the Small Business Encyclopedia at entrepreneur.com: “Simply put, your brand is your promise to your customer.  It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors.  Your brand …

Upperco MD Exterior

Transparency and Real Estate Sales

Yesterday I had an interesting (and thought provoking) conversation with one of my clients about transparency in real estate marketing and how it can affect home sales.  I had recently photographed a listing for her and she took the time to provide me with some of the backstory… Her clients (the sellers) had purchased the home just a few months …

fireworks

2017 – Are You Ready?

2017 is starting off with a bang at Charm City Virtual Tours! We began our business in the fall of 2008 – just as the housing market was crashing around us! Since then we’ve photographed thousands of properties – residential real estate, commercial real estate, and those things in-between. It doesn’t look like this year will be an exception, and …