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Real Estate Photography is an Investment

When professional real estate photography is of a high quality, then it is no longer an expense.  It’s no longer just money being spent, but an investment that is almost guaranteed to generate a return in terms of a higher sales price for a property. How could that be? I should probably correct that and say good marketing is an investment, …

Baltimore Real Estate Photographer

Hiring a Real Estate Photographer in the Baltimore Metro Area

Last week we talked about the importance of hiring the right photographer for the job and why you would want to hire an architectural or real estate photographer for your real estate listings.  But how do you find and hire a reputable architectural or real estate photographer in the Baltimore area to take photos of your listings?  What kind of information …

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The Importance of Photography as a part of Branding

Photography is but a small part of branding for any real estate agent.  What is meant by ‘branding’?  According to the Small Business Encyclopedia at entrepreneur.com: “Simply put, your brand is your promise to your customer.  It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors.  Your brand …