best customer service_houzz 2019

Best of Customer Service on Houzz 2019

[Ellicott City, MD], January 29, 2019- Charm City Virtual Tours of Ellicott City has won “Best of Customer Service” on Houzz, the leading platform for home renovation and design. Formed in 2008, Charm City Virtual Tours was chosen by the more than 40 million monthly unique users that comprise the Houzz community from among more than 2.1 million active home building, remodeling and design …

don't live in the middle

Real Estate Marketing in Baltimore: Don’t Live in the Middle

When it comes to marketing real estate in the Baltimore area, do you play it safe and stay in the middle? Or do you go all the way and deliver an outstanding marketing campaign? Gary Vaynerchuk shares his thoughts on marketing in general in this video, and I encourage you to take a look at it.  (Be forewarned that Gary …

Get More Out of Your Drone Photos and Video

Get More Out of Your Drone Photos and Video

Given the right property, drone photos and/or video can work really well when marketing a property.  Sometimes only an aerial view of a home or its location can show prospective buyers the lifestyle, features, and conveniences of a particular home. However, you need to make sure you hire a fully licensed professional drone operator who carries liability insurance for any …

make your listings stand out in the Baltimore area

Four Ways to Make Your Listing Stand Out

With all of the homes available in the Baltimore/DC Metro Area, what can you do to make your real estate listing stand out from all the others?  Here are four things real estate agents can do to get the best result for their homeowners: Elsewhere on the blog we’ve stressed the importance of presenting a home really well.  Make no …

hotel exterior twilight photo

Improve Your Hotel’s Digital Curb Appeal

Now you’re probably thinking, “Yeah, I know: hotel profiles need to have a picture of the hotel on them.” Here are the best ways to approach your hotel imagery according to Expedia:

home presentation

How to Present Your Home for a Photo Shoot in the Baltimore Area

If you hire a real estate photographer in the Baltimore area to take professional photos of your home, it’s important to make sure the home is presented perfectly for the day of the shoot. Brett Caviness, a  realtor in California created this short video, and offers some great tips to help you prepare your home the right way so that you …

gorgeous photos

Gorgeous Photos Present You as a Thought Leader

I just found this video of Pia Silver, the author of Badass Your Brand, and she said: In this context, Pia is referring to portraits, which are also  important.    However, in the world of real estate agents and real estate marketing, the photos used in marketing the property are equivalent to headshots and social media images.  They are what …

netflix show - 'stay here'

Netflix show ‘Stay Here’ has a Real Estate Theme

Netflix released a new real estate-themed show called ‘Stay Here’  in August 2018. The show stars Genevieve Gorder, a designer, and Peter Lorimer, a real estate expert.  According to the show description provided by Netflix, the show will: Take a look at the official trailer: As Peter Lorimer posted on Facebook: In each episode Genevieve and Peter visit an Airbnb …

gimmicky photos

Could gimmicky photos and videos help sell homes in Baltimore?

These types of videos can definitely engage your audience in a visually compelling way. Some are amazing, some are lame, and some are extremely funny. Here are a few examples so you can see  what I mean: Casey Lewis, a real estate agent in Texas, dressed up in a T Rex costume for his photos and video, and used that …

virtual staging in Baltimore

Virtual Staging: Impress Buyers in the Baltimore Area

As more real estate agents and homeowners in the Baltimore area begin to use virtual staging, we have to ask: Is it really worth it, and does it compare to traditional staging? The National Association of Realtors indicates that 77% of buyers’ agents report that staging makes it easier for buyers to visualize themselves living in a home.  As many …