Using video can help real estate agents in the Baltimore area get more listings! Yes, it’s absolutely true! Video is being given priority in Google searches, Facebook, Twitter, and Instagram – it’s the perfect tool for realtors.
It doesn’t make sense for realtors not to use video for content creation and to promote listings. As mentioned…
“If you’re not using video in your marketing strategy you’re really going to start falling behind. When we were at Inman every top producer agent we actually heard from did mention video in some form or another.”
In this video, an interview with Steven Hartner, talks about what he does with his video, and how well they work for him as a sales tool:
Steven Hartner makes a few great points in this video:
“The biggest thing to keep in mind is that everything I’m doing today … I’m not expecting to see immediate sales from this. These are all things that I’m doing today so 6 to 12 to 18 months down the line I start to reap the benefits of.”
“The video has already made an impact in my pocket.”
Steven also talks about how a video for a $57,000 foreclosure property led to a sale, then ongoing and future sales, and eventually netted him $7,500 . All that from only one video posted to Facebook, which a Facebook friend sent to another friend, and it continued from there.
“Video, without a doubt, has already made an immediate, and pretty substantial, impact on my business.”
“The thing with video, it’s really easy to get ranked on the first page of Google, which is huge.”
It’s important to note that Steven put up yard signs without his details on them. Interested buyers would then Google the address of that home, and the videos would be on the first page of Google for that address. The prospective buyers would watch the video and then contact Steven for more information. The SEO benefits of video for real estate agents make it an amazing tool for marketing.
According to Inman:
1. 85 percent of buyers and sellers want to work with real estate agents who use video in their marketing.
2. Real estate listings which include video get four times the number of inquiries than homes which do not include video.
3. Including a video in emails doubles the click-through rate and reduces opt-outs by 75 percent.
If you want to incorporate professional video into marketing your next listing, feel free to give us a call at 410-707-3306. We’d love to talk with you about your ideas for using video in your marketing!